Professor James Oldroyd is an associate professor of Strategy at the Marriott School of Management, Brigham Young University and the Ford Motor/Richard Cook Research Fellow. He received his Ph.D. from the Kellogg School of Management at Northwestern University. He was an associate professor of management at SKK-GSB in Seoul, South Korea for five years and an assistant professor of international business at The Ohio State University for three years. His research explores the intersection of customer-focused firms, networks and knowledge flows. He has published in outlets such as the Academy of Management Review, Organization Science and Harvard Business Review. He teaches courses on strategy, strategy implementation, international business, and negotiations to undergraduates, MBAs, and executives. He is actively involved in consulting and delivering custom leadership training courses for numerous companies including Samsung, Quintiles, the Tribune Company, and insidesales. His consulting in optimizing online lead response has changed industry practice, led to two patents, and a white paper from this work has been downloaded over 100,000 times.